By: Shadya Jarecke –
“Yo. It’s that simple.” The app Yo, free for IOS and Android, does exactly what its name implies. Users of Yo are able to send an automated voice message which says, “Yoyo.” Created and released in a total of eight hours on April Fools of 2014, the app originated as a joke. Throughout the following months, however, Yo has been downloaded over 3 million times and over 100 million “yo’s” are sent on average every day.
The app has been developed to participate in growing direct communication between the audiences of bloggers and streamers
on YouTube and Twitch, and the bloggers and streamers themselves. Yo now allows the sending of links and pictures. This provides a platform for the streamers to send mass yo’s to their followers when they release a new post on their blog or a picture to instagram. Users of Yo are also able to subscribe to websites like NBA and BuzzFeed. When scores are uploaded, updates made, or new content posted, users receive a “yo,” including the link to the new data.
This app may have been made to be humorous, but a serious benefit has come from it as well. Sparked from the idea of Yo, other apps have been produced. An app called Lo is used to send your location. Another app sends multiple words including “help.” Apps like this make communication immediate in case of emergencies. Yo has also been developed in the Middle East to warn Israelis of rocket strikes. When compared with texting or snapchat, these apps make it easier to send a message or alert any of your contacts who also have the app.
Some state that Yo may take the place of great social networks like Twitter and Facebook. Others argue that this is a trend brought on by a new generation who only like to communicate through minimal messages. The beauty of Yo may be how widely it can be used, and the different things a simple “yo” can mean. A yo from your crush could mean, “Hey, I had a lot of fun last night.” A yo from a friend could mean, “Where are you?” Although they are all the same word, the possible meanings are endless.
It is interesting to see how apps and social networks have developed from Facebook, which offers an unlimited word count in posts; to Twitter, giving users only 140 characters; to Yo, allowing only one word, one picture, or one link. Regardless of how ridiculous or revolutionary people think Yo is, it may be the perfect app for you.